Privacy Policy

Last Updated: January 2026

1. Introduction

UKBetTheory ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ukbettheory.com.

2. Information We Collect

We may collect information about you in various ways, including:

Automatically Collected Information: When you visit our Site, we automatically collect certain information about your device, including your IP address, browser type, operating system, access times, and pages viewed.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity on our Site and enhance user experience. You can control cookie preferences through your browser settings.
Click ID and Referral Data: We collect click IDs (such as GCLID) to track referrals to betting operators for affiliate compensation purposes.

3. How We Use Your Information

We use the collected information for various purposes:

To provide, operate, and maintain our Site
To improve and personalize user experience
To understand and analyze how you use our Site
To track affiliate referrals and receive appropriate compensation
To detect, prevent, and address technical issues
To comply with legal obligations

4. Third-Party Services

We may share your information with third-party service providers who assist us in operating our Site, conducting our business, or serving our users. These third parties include:

Analytics providers (e.g., Google Analytics)
Advertising networks and affiliate tracking platforms
Hosting and infrastructure providers

These third parties have access to your information only to perform specific tasks on our behalf and are obligated not to disclose or use it for other purposes.

5. Cookies and Consent

We use cookies to improve your experience and for analytics and advertising purposes. By using our Site, you consent to our use of cookies in accordance with this Privacy Policy. You can manage your cookie preferences through our cookie consent banner or your browser settings.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Your Rights

Under UK data protection laws (GDPR and Data Protection Act 2018), you have certain rights regarding your personal information:

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing

To exercise these rights, please contact us at info@ukbettheory.com.

8. Security

We implement appropriate technical and organizational security measures to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:
info@ukbettheory.com